Here's how to get a reporter to write about your business.
1. Create a fascinating story, maybe a company innovation or human interest item.
2. Draft a short outline of your story.
3. Write a concise 30-second script about your story. This is what you will tell the reporter later on the phone.
4. Practice your script with co-workers until you've got the kinks ironed out.
5. Now call a reporter who deals with your type of story (business, entertainment, human interest) and using your script, pitch the story. Pitching to voice mail works, too.
* Reporters' contact links below.
7. Send a follow-up E-mail which includes your story outline.
8. Call to follow-up.
* Los Angeles Times contact for reporters,
http://www.latimes.com/about/mediagroup/la-mediacenter-editorial_staff,0,3
058915.htmlstory
E-mail address format: Firstname.Lastname@latimes.com
San Gabriel Valley Tribune (like the Pasadena Star News) contact for reporters, http://www.sgvtribune.com/contactus
And also check out the McGraphics Design portfolio at
http://www.mcgraphics.us/pdf.
Vladimir Pavlov
McGraphics Design
Creative Design Solutions for Print and Web
(626) 799-2195
http://www.mcgraphics.us
