Want to improve your marketing ROI, return on investment? Create more accurate Analytics. Analytics or data analysis will help you predict the outcome of current or future projects.

But where do you get the data?

For data on your web site try Google Analytics.  Sign up for free at http://www.google.com/analytics.

And though Google Analytics is geared for web, you may get some good ideas to improve data mining for your print and advertising marketing, too.

And just for fun, Madmen yourself at http://www.amctv.com/originals/madmen/madmenyourself. It's free with no registration. You can download the cool 1950s comic avatar you create.