Monday, January 21, 2008

Keep your brochure small




Thinking about doing a small brochure for your business. Then consider a 2-panel 9" x 12" instead of the standard 3 or 4 panel brochure.

Here are four reasons a smaller brochure will work for you:


1. Two panels open like a book
2. No fiddling with folds
3. No guessing which panel to read next 
4. The focus is on your marketing message rather than the brochure structure


And here are ways to use a well designed 2-panel brochure:


1. Trade shows
2. Handout or leave behind
3. Direct mail or include with a letter
4. Place in your Chamber of Commerce brochure rack

No comments: